Utility Product Suite Conversion

Situation

Stagnant consumer revenue growth and the rising cost of maintaining/upgrading existing assets have caused regulated utilities to lean heavily on non-regulated products to close the revenue gap. Marketing high value protection plans with direct response allows utilities to leverage a strong brand perception and create additional value for customers.

A large utility in the Midwest implemented a direct mail program to market their protection plans for gas lines and appliances to their customers. The pieces feature a phone number consumers can call to learn more or enroll. Due to Allconnect’s success managing a similar direct response program for a large East Coast utility, they turned to us for help.

Solution

Allconnect mobilized its sales and marketing platform to customize the experience and optimize the campaign. The Energy Solutions team, created in March 2016, is trained to focus on product education, customer consultation and cross sales, and to engage customers and test sales strategies.

With lifetime value projected to increase by tens of millions of dollars, Allconnect has provided this partner with a sales and service platform that will support their current and future product and revenue goals.

'By the Numbers'

95

percent

1,080

sold

1,280

customers

1.43

products

Conversion during pilot vs. goal of 50%

Cross-sale conversion

Units sold (and counting) since Nov. 2018

60

PERCENT

60

PERCENT

60

PERCENT

60

PERCENT

84

percent

Number of customers we've spoken to since Nov. 2018

Per customer; this increases lifetime value potential

© 2018 Allconnect Inc. All Rights Reserved, Proprietary and Confidential. | Questions? Email us: allconnectbiz@allconnect.com.

Copyright 2019. All rights reserved by Allconnect Utility.
About Red VenturesPrivacy PolicyTerms and Conditions